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OPC Range Will Drive Opel Sales: Mott

Opel Australia expects the addition of its OPC sports range to provide a significant boost to sales. It will be welcome: since the brand launched in Australia five months ago, Opel has only sold 650 cars. A fledgling dealership network and limited


Opel Australia expects the addition of its OPC sports range to provide a significant boost to sales. It will be welcome: since the brand launched in Australia five months ago, Opel has only sold 650 cars.

A fledgling dealership network and limited advertising has kept initial growth low, but the carmaker’s local boss believes the OPC range will add between 10 and 30 percent more sales - not to mention a healthy dose of showroom sparkle.

To date, the Astra and Astra GTC have led Opel’s sales numbers. However, Opel Australia Managing Director Bill Mott says much can still be done to raise awareness of the Insignia wagon.

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