New Volkswagen Phaeton Could Debut In Detroit Next Year: Report
Volkswagen's next-generation Phaeton limo, expected to arrive sometime in 2015, could make its global debut at January's Detroit Auto Show. According to business paper Bloomberg, a Detroit debut for the big sedan is under consideratio
Volkswagen's next-generation Phaeton limo, expected to arrive sometime in 2015, could make its global debut at January's Detroit Auto Show.
According to business paper Bloomberg, a Detroit debut for the big sedan is under consideration, highlighting the importance of the US market's acceptance of the new Phaeton.
Speaking with the paper this week, Volkswagen CEO Martin Winterkorn said that a brand like Volkswagen "needs a halo project in the upscale segment", separate even to the group's existing prestige brands.
“We’ve seen what happens to brands that don’t have that kind of project," he said.