Mercedes Considering Green Sub-Brand To Tackle BMW i – Report

Mercedes-Benz could follow German rival BMW down the path of creating a sub-brand for its more environmentally-friendly models.

BMW’s simply-titled ‘i’ division is now not only associated with its i3 and i8 models, but also future models (such as the i5) which will focus on all-electric and hybrid low-emission technology.

This is an idea that reportedly appeals to Mercedes-Benz's Head Of Sales And Marketing, Ola Källenius, who said Benz’s growing fleet of hybrid and electric models warranted its own sub-brand.

But Källenius would like to see Mercedes further expand its green range first.

“What we’re going to do in terms of the road to zero emissions is invest heavily in alternative drivelines and electrification,” Källenius said, speaking with the UK’s Autocar.

“That’s a very wide strategy, but it means that by the end of next year we will have 10 plug-in hybrid models, which, I think, is the widest portfolio of any luxury manufacturer.”

EVs