Men Prefer Stylish Lines In A Car, Women Prefer An Attractive Driver: Study

A joint study from Volvo and brain-activity specialists Myndplay has found both men and women can experience genuine emotions for a car’s styling. (Tell us something we don't know... Ed.)

The study measured the reactions from both sexes when shown images of the new Volvo Coupe Concept, designed to mark the end of Volvo's "vanilla days". 

Participants were then shown images of ‘attractive’ people and cars that were perceived to be of ‘bad’ or ‘out-of-date’ design. A blank image was used as a 'control', and images of happy and crying infants were also used in the test.