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pininfarina_alfa_romeo_spider_concept_geneva_2010_01 Photo: tmr
pininfarina_alfa_romeo_spider_concept_geneva_2010_04 Photo: tmr
pininfarina_alfa_romeo_spider_concept_geneva_2010_08 Photo: tmr
2011_mazda_mx_5_spyder_concept_03 Photo: tmr
pininfarina_alfa_romeo_spider_concept_geneva_2010_13 Photo: tmr
pininfarina_alfa_romeo_spider_concept_geneva_2010_18 Photo: tmr
2011_mazda_mx_5_spyder_concept_06 Photo: tmr
pininfarina_alfa_romeo_spider_concept_geneva_2010_07 Photo: tmr
pininfarina_alfa_romeo_spider_concept_geneva_2010_12 Photo: tmr
pininfarina_alfa_romeo_spider_concept_geneva_2010_16 Photo: tmr
2011_mazda_mx_5_spyder_concept_05 Photo: tmr
pininfarina_alfa_romeo_spider_concept_geneva_2010_05 Photo: tmr
pininfarina_alfa_romeo_spider_concept_geneva_2010_10 Photo: tmr
Mazda MX-5 Spyder Concept - Official Photo:
pininfarina_alfa_romeo_spider_concept_geneva_2010_17 Photo: tmr
Pininfarina Alfa Romeo Spider Concept Photo:
pininfarina_alfa_romeo_spider_concept_geneva_2010_06 Photo: tmr
pininfarina_alfa_romeo_spider_concept_geneva_2010_11 Photo: tmr
2011_mazda_mx_5_spyder_concept_04 Photo: tmr
pininfarina_alfa_romeo_spider_concept_geneva_2010_15 Photo: tmr
 
 
Malcolm Flynn | Oct, 02 2012 | 2 Comments

Mazda and Fiat’s MX-5/Alfa Romeo platform-sharing arrangement could pave the way for further synergies between the two companies, according to a new report.

Industry site WardsAuto reports that both companies have both expressed a willingness to build on this tie-up.

“Everything is possible, we’ve just started. We’re open to any solutions that lessen capital (expenditure)”, Fiat CEO Sergio Marchionne told WardsAuto.

Marchionne has hinted at a potential equity partnership between the two organisations, which would be aided by Ford’s expected divestment of its remaining 2.11 percent stake in Mazda.

Mazda, now a relatively small player, is reportedly keen to align itself with a new automotive giant such as the Fiat Chrysler Group.

The Japanese carmaker’s CEO, Takashi Yamanouchi has reportedly outlined “technology and regions” as specific areas that the two companies could benefit from an expanded arrangement.

Technology could include the sharing of Mazda’s ‘Skyactiv’ emissions and fuel-saving features, to which Yamanouchi is reportedly open-minded, “as long as it benefits the Mazda brand”.

Regional benefits could include Mazda producing vehicles in underutilised Fiat/Chrysler facilities around the world, which would also help Mazda sidestep expensive Japanese production.

Both parties could also benefit from a greater sales and distribution footprint. Mazda could expand its presence in Fiat/Chrysler-established South America, India and Africa, while Fiat/Chrysler could likewise benefit from Mazda's strength in the Asia Pacific region.

Above: Pininfarina's Alfa Romeo Spider concept.
Above: Pininfarina's Alfa Romeo Spider concept.

 
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