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Lotus: No Cash For New Models Yet, But Big Evora Update Coming

Former Lotus boss Dany Bahar’s dream of an all-new range by 2015 is now little more than a fading memory, but new chief Jean-Marc Gales remains optimistic for the struggling sports brand’s future. In an interview with the UK’s Autocar


Former Lotus boss Dany Bahar’s dream of an all-new range by 2015 is now little more than a fading memory, but new chief Jean-Marc Gales remains optimistic for the struggling sports brand’s future.

In an interview with the UK’s Autocar this week, Mr Gales spoke of his “logic-based” recovery plan that will focus on efficiency and technology to bring Lotus out of its long-running profit slump.

That plan has already resulted in 300 “very regrettable” redundancies across the carmaker’s 1200-strong workforce, a move which, Gales says, will allow Lotus to take the next step towards recovery.

“Now we are 900 people, and this year we will make around 2000 cars. Next year the figure should be 3000 cars, then 3000 for several more years. This will change the equation completely,” he said.

Gales has also revealed in recent months that he is exploring the potential for new passenger-car options to boost sales volume, working together with parent Proton on advanced new technologies that will ultimately push both brands into a more competitive position.

For the immediate future, however, the carmaker will continue on with its existing models and platforms.

“We won’t have the funds to build all-new cars in the next few years, [but] our existing platforms have plenty of potential,” Gales said.

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