Lexus ‘LS-FC’ Trademark Filing Causes Confusion – Performance Hero Or Green Halo?

A recent trademark application filed by Lexus with the US Patent and Trademark office has sparked debate among auto industry experts who can’t decide if Lexus is about to introduce an AMG-rivalling super-limo, or a new hydrogen-powered green flagship.

Debate centres on the “LS-FC Concept” name, which AutoGuide uncovered as being registered on the 24th of April 2017, and suggests could point to a high-performance flagship version of Lexus' big limo.

Concept