Letters And Numbers End EQ Standoff For Chery And Mercedes-Benz

Mercedes-Benz was unlikely to back down on its new EQ electric vehicle venture, given the time and money already invested, and now Benz and China’s Chery have reached an agreement.

Chery could have made Benz’s life miserable, especially in the key Chinese market, as it has already been using the ‘eQ’ name since 2014.

Using a lowercase ‘e’ and uppercase ‘Q’, Chery’s models have been named eQ and eQ1, but Chery is reportedly happy for Mercedes to join the ‘eQ’ club in China - with a few rules.

Firstly, Benz must use uppercase letters for its EQ models, and the Germans must follow ‘EQ’ with a model designation, also in letters.

For example, an E-Class-sized model might be named Mercedes-EQ-E, while an EV version of the GLA SUV could be called the Mercedes-EQ-GLA.   

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