‘Let’s Go There’: Holden Reaches Out To Australians With New Ad Campaign

“Holden’s future is bright, there will be a next-generation Commodore, Holden understands Australian conditions and customers better than any other brand, Holden has a wave of exciting new models on the horizon and our dealers across the country are focussed on world-class customer service now and in the future.”

Those are the five “core truths” that Holden will emphasise in a new campaign launching this Australia Day long weekend, the carmaker’s marketing boss Bill Mott revealed today.

The new campaign, dubbed ‘Let’s Go There’, will build on the ‘Here to Stay’ commercial released in late 2013, shortly after Holden announced that it will close its Australian manufacturing operations in 2017.

As with that earlier commercial, which promised the lion brand would not be binned, this new series is intended to demonstrate that Holden understands the needs of Australian buyers.

“Clearly we can’t communicate all of these messages in one advertisement, so we have developed several communication platforms and advertisements,” Mr Mott said.

The new campaign sees groups of young children filling in as spokespeople for the Holden brand, espousing the carmaker’s Australian focus.

Two clips in the new series have been posted online today, one describing a fantastical new Commodore designed by children.

If you’re wondering, the kids have confirmed we can look forward to a 1500km/s (yes, seconds) top speed, fly-away traffic avoidance technology, spaceflight capabilities, hypno-wheels and pre-invasion alien alerts. 

“Kids are inherently optimistic and represent the future and these are values that reflect the Holden brand,” Mr Mott said.

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