Jaguar Land Rover To Maintain ‘Britishness’ Despite Globalisation Of The Brand

While Jaguar Land Rover has added new production facilities outside of the UK in an expanding global reach, the company maintains that it is, and always will be, British - at least as far as design is concerned.

'Satellite production' simply being a consequence of conducting a global business.

At the opening of the Paris Motor Show, Jaguar Land Rover’s sales director Andy Goss was confident about the continuing 'Britishness' of Jaguar Land Rover since being acquired by the Indian-owned and operated industrial giant, Tata, in 2008.

When we asked how important maintaining the ‘Britishness’ of Jaguar and Land Rover was, Mr Goss gave a curiously American-skewed reply. “The Britishness, in terms of design in particular, I think is important," he said, "because we’re lucky that, in American terms, we have two great quarterbacks in Ian [Callum] and Gerry [McGovern] and they’re quite phenomenal actually, and we’re renowned the world over.”

Tata