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Hyundai To Create Stand-Alone Genesis Luxury Brand – Six Model Range Planned
Hyundai has announced that it will take its high-end vehicle range and spin it into its own luxury division, wearing the Genesis badge. By 2020, six new Genesis models will make up the range, starting with the current Genesis and Equus models, which no
Hyundai has announced that it will take its high-end vehicle range and spin it into its own luxury division, wearing the Genesis badge.
By 2020, six new Genesis models will make up the range, starting with the current Genesis and Equus models, which now wear Hyundai branding.
Hyundai said that every Genesis model will embody four key qualities: human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience.