Honda WR-V – New Sub-Compact SUV For South America

The SUV craze is slowly working its way into all market segments already occupied by traditional passenger cars, and Honda is the latest to expand its portfolio.

Previewed in a single sketch is the new Honda WR-V, which will sit below the HR-V as a sub-compact model for markets in South America.

Honda says customer research in the WR-V’s target markets suggests the sub-compact model will be a sales success, with customers seeking a “tough and urban” SUV design.

Respondents were also said to enjoy active lifestyles, while preferring smaller SUV models. The WR-V name stands for “Winsome Runabout Vehicle”. 

HR-V