Honda Discontinuing Accord Euro In 2015, No Replacement Coming

Honda has revealed this week that its premium Accord Euro sedan will be discontinued globally in 2015, with no direct replacement planned.

Speaking with TMR today, Honda Australia Director Stephen Collins confirmed that local sales of the Accord Euro will end sometime in mid-2015.

“February next year will be the final month of production for Australia,” Mr Collins said.

The news follows speculation earlier in the year, and as far back as 2012, that the Euro was not long for this world.

Today’s announcement marks the first official word of its demise, however.

“We’ve sold over 60,000 Accord Euro cars across the two generations, so the two-Accord strategy has worked really well for us,” Mr Collins said.

“The fact is that because the Euro was not sold in the US at all, the lead market was primarily Europe and that segment is declining, so ultimately that led to this global decision.”

It should be noted that while the Accord Euro was sold in the US as the Acura TSX, that model has since been replaced by a North America-only model, further diminishing the case for a new Accord Euro.

Mr Collins said Honda Australia will concentrate on the latest generation of the regular ‘wide-body’ Accord, which launched in Australia early last year.

The new Accord’s debut saw the large sedan introduce a number of key new technologies and a more premium cabin, hinting that Honda had already begun to prepare the market for the Euro’s retirement.