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Holden MD Mark Bernhard – 24 New Models, A Rear-Drive Performance Model, Big SUVs And Other “Known Knowns”

New-to-the-chair Holden MD, Mark Barnhard, last night outlined Holden's plans for “transitioning” to an imported model range, ahead of the unveiling today of the next Commodore, the VF Series II. Speaking to a select group of motoring med


New-to-the-chair Holden MD, Mark Barnhard, last night outlined Holden's plans for "transitioning" to an imported model range, ahead of the unveiling today of the next Commodore, the VF Series II.

Speaking to a select group of motoring media, he underscored GM Holden's commitment to the Australian market, and re-confirmed the company's plans to launch no less than 24 new products into the Australian market by the end of the decade.

"This will be the most comprehensive overhaul (of models) in the Holden brand's history," Mr Bernhard said.

"I'm here to win, Holden is here to win. Our goal is to be the best automotive company in Australia."

He also said that with the closedown of Holden's manufacturing operations here, "we'll make sure we treat all of our employees with the dignity and respect they deserve".

As part of this undertaking, Holden is committing a further AU$15million to retraining affected employees. It is also retaining its powertrain engineering unit, with 200 employees, and its design unit, with more than 100 employees, as well as the Lang Lang Proving Ground and its Port Melbourne HQ.  

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