Holden Caprice Won’t Be Replaced After Elizabeth Shutdown

The Holden Caprice badge will not survive the shutting down of Holden's Elizabeth assembly plant in 2017, and there is no replacement planned. 

Speaking with TMR this week, Holden's National Sales Director Peter Keley said there is no plan to continue offering a long-wheelbase large car once local production ends.

Citing low sales volumes in the upper-large segment, Mr Keley said the Caprice does not have a place in Holden's product plan post-2017.

Asked if anything would replace it, the answer was a firm "No".

“It’s a very small market. It’s only 1200 cars a year," Keley told TMR at this week's Trax launch.

“There’s obviously the hire-car customers, and there’s actually quite a reasonable private mix within that," he continued.

"But it’s a small market, and there’s only so many niche products you can have in a complete portfolio."

Currently, the Caprice's export program to the Middle East and the United States as the Chevrolet Caprice (the latter country exclusively as the Caprice PPV police car, below) helps justify its place on the production line.