Genesis, the prestige spin-off of Hyundai, has revealed its mid-sized G70 sedan as a direct competitor to cars like the BMW 3 Series, Mercedes-Benz C-Class, and Lexus IS.
As the brand’s first foray into the medium sector, the G70 will hit Australian shores in 2018 as the Genesis brand transitions locally from a range of Hyundai-badged models into a stand-alone marque, bolstered by an updated large G80 sedan, currently sold in Australia as the Hyundai Genesis.
Beneath its unique sheetmetal the G70 utilises the same chassis, engines, and transmissions as the much-hyped Kia Stinger, but with a prestige focus that will likely see the G70 square off against traditional luxury brands like Audi, BMW, and Jaguar.
Like the Stinger the G70 will be available in Australia with a choice of either a 2.0-litre four-cylinder or range-topping 272kW/510Nm twin-turbo 3.3-litre V6. A third 2.2-litre turbo diesel engine will be sold overseas, but won’t make it to Australia, nor will all wheel drive, with local models powering the rear wheels only.
To further differentiate the two driveline options four-cylinder modes will miss out on the adaptive damper system of the more powerful V6 cars.
While Genesis has already been established in the South Korean and US markets, the G70 is an important model for the brand, bringing it to a new breed of buyers thanks to its lower entry price
“The launch of the Genesis G70 is an important milestone for our brand,” Manfred Fitzgerald, the global head of Genesis said. “We deliberately chose Seoul, as this is our place of origin. This is where we are coming together with our customers and friends in the music industry to celebrate as a people’s festival.”
Hyundai Australia has no word yet on pricing and specifications for the crucial new model, but is expected to offer a three-tier line-up for both the four-cylinder and V6 models. Estimates put the entry-level four-cylinder model at around $55,000.
The brand’s Australian operations also confirmed that 28 Hyundai dealers have been selected to launch the Genesis brand, with showrooms to adopt a ‘store-in-store’ display space inside existing dealerships.
Genesis will further grow its range with two to enter production by 2021, with Genesis Australia keen to add both models, however the larger Genesis G90 sedan has been ruled out for an Australian introduction.
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