news

Survey Reveals Growing ‘Selfie’ Trend While Driving: Video

A survey commissioned by Ford in Europe has found one in four young drivers admit to taking a ‘selfie’ while driving, with figures in the UK as high as one in three. Around 7000 mobile phone users aged between 18 and 24 years took part


A survey commissioned by Ford in Europe has found one in four young drivers admit to taking a ‘selfie’ while driving, with figures in the UK as high as one in three.

Around 7000 mobile phone users aged between 18 and 24 years took part in the survey, with the same figure of one-in-four revealing they check or update social media while on the move.

A ‘selfie’ usually refers to a photograph taken with a ‘regular’ camera or mobile phone, capturing the image of the camera’s user and perhaps others as they hold the lens at arm’s length from their face.

The survey - part of Ford’s Driving Skills for Life program - suggests selfies have joined the growing list of driver distractions alongside messaging, taking calls and using social media while on the move.

Driver distraction is a relatively new focus for law enforcers and road safety advocates, believed to pose a threat to road-user safety comparable to drink driving.

The UK was the most selfie-obsessed nation with 33 percent of respondents admitting to the practice, followed by Germany, France (both 28 percent) and Romania (27 percent), while Belgium had the lowest score at 17 percent.

Almost all of the 7000 respondents agreed the activity was dangerous, with young male drivers the most likely to take selfies regardless.

Road Safety News

Chat with us!







Chat with Agent