Ford Mustang: Pre-Order Website Launched For Australian Dealers

In a first for the carmaker, Ford Australia has launched a special 'pre-order' website for the new Mustang ahead of its late 2015 launch.

Ford says the move comes in response to unprecedented demand, with more than 15,000 expressions of interest lodged since news of the Mustang’s coming first surfaced earlier this year.

Launching over the weekend, the website has already recorded 1200 orders, with half of those putting down a deposit.

“The Mustang is drawing people to Ford well in advance of its arrival, and we’ve reacted quickly to find a way to communicate with these new potential owners,” Ford Australia boss chief Bob Graziano said.