Ford Files ‘EcoBeast’ Trademark: F-150 Green Monster On The Way?

Ford has filed a trademark application for the name "EcoBeast", leading to speculation that a hard-core (yet frugal) version of the F-150 is in the works.

The application simply lists the name as being for "automobiles or automobile engines". It's obviously a play on Ford's established EcoBoost designator for its turbocharged powertrains, but the "Beast" suffix has our interest piqued.

Whatever car it's destined for, the EcoBeast badge sounds like it'll be applied to something a little more muscular and aggressive than cars like the EcoBoost-engined Mondeo, Fiesta or Falcon. 

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