Ford Fiesta To Take A Siesta? New Model In Doubt For Australia
Declining sales locally in the light car market and shifting logistics for the next Ford Fiesta may see Australia struck off the list of destinations for the all-new model. The brand has unveiled a replacement for the smallest car it sells in Australia
Declining sales locally in the light car market and shifting logistics for the next Ford Fiesta may see Australia struck off the list of destinations for the all-new model.
The brand has unveiled a replacement for the smallest car it sells in Australia, bringing new looks and updated tech to the compact hatch.
But the car is in doubt for Asian markets, including Australia, which has not confirmed plans to import the car.
Robert Stiller, head of Ford's light car program, told Romanian reporters this month that the Fiesta's footprint will shrink in coming years.
"The previous model was a global Ford product, and with the new generation, we are targeting only Europe, the Middle East, and Africa," Stiller said.
"In North America, especially the US, China, and Latin America, the demand for such [subcompact] vehicles is declining, and we are reacting accordingly."
Light Cars