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Ford Atlas Concept Hints At New F-150

The next generation of Ford's iconic 'F Truck' has been teased in Detroit this week, with the unveiling of the apropriately named Atlas concept.  Although Ford has yet to confirm the Atlas as a direct preview of what's to come,


The next generation of Ford's iconic 'F Truck' has been teased in Detroit this week, with the unveiling of the apropriately named Atlas concept. 

Although Ford has yet to confirm the Atlas as a direct preview of what's to come, its largely market-ready design suggest the odds are good. 

Ford has wisely worked to carefully evolve the look of the current F-150, sticking to the "if it ain't broke..." mantra. All the familiar elements are there, including the massive grille and tall headlight up front, stepped door frame and flared wheel arches. 

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