Fiat Chrysler Boss Looks To ‘Force’ Merger With GM

It’s no secret Fiat Chrysler Automobiles (FCA) boss Sergio Marchionne believes in a ‘merge or die’ policy, and now it seems the outspoken CEO is on the merger warpath again.

Marchionne was recently quoted as saying he was open to a merger with Google or Apple, believing it made good commercial sense to align with one of the tech giants.

Now, General Motors is back in Marchionne’s crosshairs, and Reuters reports the Fiat Chrysler boss is lobbying GM investors in an effort to persuade the carmaker to come to the negotiating table.

GM is reportedly treating the news with caution - seeking advice from investment banks to prepare for a ‘forced’ negotiation if Marchionne gets his way.

The carmaker rejected the merger idea earlier this year, and GM CEO Mary Barra reinforced the company’s position last week.

Merger