Dual Cab Ute On Land Rover Australia’s Wish List

As European automakers scramble to join the upmarket dual-cab ute market, Land Rover’s Australian managing director has indicated that a premium 4x4 ute is high on his personal wish list.

With the world’s first ‘premium ute’ on its way in the form of the Mercedes-Benz X-Class, and established competition from high-end versions of the Ford Ranger and Volkswagen Amarok, Land Rover Australia has joined the list of European brands queueing up for a dual-cab ute.

Jaguar Land Rover’s Australian MD, Matthew Wiesner, told TMR at the launch of the new Discovery SUV: “When you look at what other premium brands are doing in the one-tonne space, it's high on my personal wish list, absolutely.”

"Especially given the premium-end of that space - and what people are paying for those high-spec, dual-cab, sports-utility trucks - it would be fantastic to hopefully one day have a Land Rover in that space, but it definitely won't be in the current cycle."

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