Citroen Goes In To Bat For LCVs, Pushing DS Automobiles To The Bench In Australia

Peugeot Citroen Australia (PCA), a newly formed division of Inchcape Australia tasked with representing the two French brands locally has announced that Citroen’s luxury arm, DS Automobiles will be taking a break from the Australian market.

Instead of a premium focus, Citroen will instead be tasked with representing light commercial vehicles for PCA, owing to its previous success with the Berlingo light van and growth potential for the mid-sized Dispatch (called the Jumpy oveseas)and large Relay vans.

Inchcape CEO, Nick Senior, revealed the strategic change to Australian media at the launch of the Peugeot 3008 in the Hunter Valley of NSW this week.

DS Automobiles