Borgward Reveals Future Plans In Geneva, SUV Coming To Frankfurt

Borgward is back, having arrived at the Geneva Motor Show with one of its 1957 Isabella Coupes and a bag full of plans for the future.

The company has not been seen on the world stage since 1961, but describes itself as “one of Germany’s largest and most successful car manufacturers of its time”.

Founded by Carl F.W. Borgward in 1919, the carmaker built cars, buses and trucks, along with boats, electric cars and even helicopters.

And now Carl’s grandson and president of Borgward, Christian Borgward, along with business partner Karlheinz L. Knöss plan to revive the brand in a big way.

"We began shaping and designing the future of Borgward nearly ten years ago and are now ready for the next step,” Mr Knöss said last month when announcing the Geneva appearance.

“Incorporating the values and cutting-edge technologies that Borgward stood for, combined with our ambition, drive and commitment to succeed, I believe we are now perfectly placed to open up this new chapter in Borgward's history.”