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BMW To Revive 8 Series As Part Of Upmarket Expansion
The flagship 8 Series badge is set to return to BMW as part of the German prestige brand’s push to increase its offererings at the flagship end of its model range. Speaking with TMR at the Geneva Motor Show last week, BMW's global sales
The flagship 8 Series badge is set to return to BMW as part of the German prestige brand’s push to increase its offererings at the flagship end of its model range.
Speaking with TMR at the Geneva Motor Show last week, BMW's global sales and marketing director Ian Robertson confirmed that BMW is seeking to expand its range of luxurious large cars in response to increased demand in markets such as China, the Middle East, and the USA.
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