BMW Australia Pinning Plug-In Hybrid Hopes On New 330e

Although not yet a part of the global 3 Series range, BMW Australia is eagerly awaiting the arrival of the new plug-in hybrid 330e as a green-leader for the model.

Speaking with TMR at the Australian launch of the updated 3 Series, BMW Australia’s head of product planning, Shawn Ticehurst, discussed the new variant’s chances in this market.

“Discussions are really encouraging with Munich about getting it.” Mr Ticehurst said.

“I think here, the car can form a nice little niche initially, and then we’ll see growth.”

Taking the place of the previous ActiveHybrid 3 as the green flagship for the 3 Series range, the new 330e will offer up to 35km of electric range before switching to its high-output four-cylinder turbo petrol engine.