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Audi Sport Brand Launched In Australia, Demand For Fast Audis Stronger Than Ever

Audi Australia has officially launched the Audi Sport performance sub-brand in Australia, uniting its high-performance road cars with its corporate and customer motorsport arms under the one banner for the first time. Audi’s RS and R8 models


Audi Australia has officially launched the Audi Sport performance sub-brand in Australia, uniting its high-performance road cars with its corporate and customer motorsport arms under the one banner for the first time.

Audi’s RS and R8 models now sit under the Audi Sport brand, having previously been the property of Audi’s quattro GmbH subsidiary and separate from Audi's racing and driver training activities.

And in Australia (the second market to launch the Audi Sport sub-brand) several dealerships will soon have their own dedicated Audi Sport Corner in which to park their RS 4s, RS 5sRS 6s, RS 7s, RS Q3s and R8s, along with Audi Sport merchandise and accessories.

However “regular” sports models like the S3, S6 and S5 will remain where they are on the showroom floor - they don’t fall under the Audi Sport umbrella.

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