Audi Attempts To Clear Confusion With New Naming Scheme

Audi is set to adopt a new naming strategy in an attempt to unify and simplify its multiple model ranges, with traditional engine capacity badging scrapped in favour of a new two-digit numerical sequence.

The move is claimed to make it easier to understand where each model sits with an expanding range of diverse powertrain options and will be applied to vehicles regardless of engine type, be it diesel, petrol, electric, hybrid, or compressed natural gas.

Under the new naming scheme, model designations like A4, Q5, and TT will remain unchanged but each variant within a model line will ditch its engine capacity naming and instead carry a two digit badge that groups engine outputs together based on peak power.

The new numbering system will start at 30 and go up to 70, with the engine type suffix staying in place, so petrol-powered cars will still wear a TFSI badge, and diesels will continue to carry a TDI signifier.

Despite claiming to make its model walk easier to understand, there’s still a level of complexity to Audi’s new system; for instance the cars with a 30 on the tailgate could produce between 81kW to 96kW, a 35 equates to between 110kW and 120kW, 40 spans 125kW to 150kW, 45 represents 169kW to 185kW, 50 stands for 210kW to 230kW, 60 covers 320kW to 340kW, and 70 will be used on model producing over 400kW.

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