2018 Genesis G70 Overseas Preview Drive | A New Luxury Competitor Prepares To Lure Aussie Buyers
As more and more automakers clamour to compete in the prestige market, the end result for buyers means more freedom of choice as the range of options expand.
Genesis is the latest brand to pop-up in the prestige market, operating as the upmarket arm of Hyundai, and has just launched its rival for the BMW 3 Series and Mercedes-Benz C-Class in Korea this week.
The market the G70 enters into is already busy. Along with Benz and BMW, Genesis will have to tackle cars like the Jaguar XE, Audi A4, Lexus IS and Infiniti Q50 adding a Korean flavour to a luxury market that already hails from Germany, Britain, and Japan.
Vehicle Style: Prestige medium sedan
Price: from $55,000 (estimated)
Engine/trans: 90kW/353Nm 2.0-litre 4cyl turbo petrol, 272kW/510Nm 3.3-litre 6cyl turbo petrol | 8sp automatic
Fuel Economy Claimed: 9.6-11.1 l/100km
OVERVIEW
The task ahead of Genesis is, to put it lightly, gargantuan. As well as attempting to establish itself as a fledgling luxury brand from an almost unknown basis the G70 enters into one of the most fiercely contested global segments.
The good news though (certainly for Hyundai, but also potentially for brave buyers willing to take a punt) is that the Genesis G70 appears to be a decent vehicle, based on first impressions.