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2018 Aston Martin Rapide EV Marks The Start Of A Learning Experience For The Brand

Traditionally associated with the brutal noise and power of big V8 and V12 engines that drink like sailors on shore leave, Aston Martin is ready to add a green-tinge to its high-performance stable. Aston Martin’s CEO, Dr Andy Palmer, wh


Traditionally associated with the brutal noise and power of big V8 and V12 engines that drink like sailors on shore leave, Aston Martin is ready to add a green-tinge to its high-performance stable.

Aston Martin’s CEO, Dr Andy Palmer, when talking to TMR about AM's future electric vehicle strategy, said that the high-end sportscar maker is looking to American enviro-upstart Tesla as inspiration. 

But Aston is well aware that the fast-moving development of electric vehicle technology means their first EV, which will arrive in 2018 and take the place of the current V12 powered Rapide, will provide the company with a valuable learning experience for the next generation of electric vehicles.

Electric Vehicles

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Kez Casey

Kez Casey migrated from behind spare parts counters to writing about cars over ten years ago. Raised by a family of automotive workers, Kez grew up in workshops and panel shops before making the switch to reviews and road tests for The Motor Report, Drive and CarAdvice.

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