Performax was recognised as a “fully-accredited car manufacturer” earlier this year, and promised then that its F-250 for Australia would start at less than $100,000.
The bean-counters at Performax must have won the boardroom war however, as the big American pickup will actually start at $105,000 plus on-roads.
That amount will buy you the entry-level XL variant, while four other models sit above the XL in the newly-offered range.
The XLT is next in the line-up with a starting price of $115k, followed by the Lariat model with its $127k plus on-roads price, including satellite navigation.
The range is topped by the King Ranch (focused on rural buyers) and Platinum models, priced at $134k plus on-roads including satellite navigation.
All models are dual-cab pickups for now, but Performax plans to add F-250 cab-chassis variants along with F-350 and F-450 models in the future.
Each model is powered by the same 6.7 litre turbo-diesel V8 producing 328kW and a healthy 1166Nm of torque, matched with a six-speed automatic and ‘on-the-fly’ four-wheel-drive.
For many buyers, the pickup’s towing credentials will be its greatest attraction and each F-250 model has the ability to tow five tonnes.
The XL is equipped with 17-inch steel wheels, while the XLT and Lariat get 18-inch alloys and the King Range and Platinum each get 20-inch alloys.
Inside, there’s vinyl or cloth trim in the XL and XLT, while the Lariat, King Ranch and Platinum all get escalating qualities of leather trim as the price increases.
The XLT gets a reversing camera with parking sensors and power mirrors, while the Lariat adds an eight-inch colour display screen, leather-trimmed steering wheel and dual-zone climate control.
As mentioned, the Lariat and all models above get standard satellite navigation while the King Ranch adds heated and cooled seats that are power adjustable along with heated side mirrors. The Platinum model features wood-grain interior trim.
Each model also has a lengthy options and customisation list, which buyers can peruse before placing an order.
“We’re tremendously proud of this latest achievement, which is the pinnacle of all our years of experience and perseverance with quality standards,” Performax General Manager Glenn Soper said.
“Old-fashioned conversion methods are no longer acceptable to customers buying these sophisticated new American pick-ups. In engineering, electronics and final fit and finish, the Performax ‘difference’ ensures we build every vehicle to factory-original quality standards.”
Mr Soper said pre-launch demand for the F-250 has been “very strong”, and that the offer of a four-year, 120,000km warranty with roadside assistance would enhance the appeal of the locally-built product.
Performax’s range of Ford F-250 models can be sourced now from its Gympie HQ and four other dealers throughout Australia, with plans to expand the dealer network over the next 12 months.
Pricing (excludes on-road costs)
- XL - $105,000
- XLT - $115,000
- Lariat - $127,000
- King Ranch - $134,000
- Platinum - $134,000