2013 Melbourne Motor Show Cancelled
Australian International Motor Show (AIMS) organisers FCAI and VACC have confirmed that this year's event, scheduled for Melbourne in June, has been cancelled. The news follows a 2012 Sydney show that saw a number of key brands absen
Australian International Motor Show (AIMS) organisers FCAI and VACC have confirmed that this year's event, scheduled for Melbourne in June, has been cancelled.
The news follows a 2012 Sydney show that saw a number of key brands absent, including top prestige marques BMW and Audi, along with Ferrari, Rolls-Royce, Maserati, Chrysler, Jeep and MINI.
Tight marketing budgets and, clearly, growing doubt among vehicle manufacturers as to the marketing value of motor shows to their brands, would likely have seen a similar number of 'no-shows' in Melbourne this year.