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BMW Celebrates 10,000 1 Series Sales In Australia

BMW 1 Series exceeds 10,000 Australian deliveries
75 percent increase in 1 Series sales in 2008
Coupé and Convertible dominate sports car segment

When the 1 Series first arrived in Australia, BMW dubbed it “The One For Drivers”.
It seems those dri


  • BMW 1 Series exceeds 10,000 Australian deliveries
  • 75 percent increase in 1 Series sales in 2008
  • Coupé and Convertible dominate sports car segment

When the 1 Series first arrived in Australia, BMW dubbed it “The One For Drivers” .

It seems those drivers agree, with sales for the first month topping 700 units and, in the first year, more than 2000 1 Series cars found a home with Aussie buyers.

The sales figures continued to climb with the release of the Coupé and Convertible, and 2008 saw a total of 3124 units sold.

Now, in February 2009, BMW has delivered its 10,000th 1 Series in Australia.

The BMW 1 Series came to Australia in 2004 – the same year it landed in European showrooms – and the first model available was the 120i.

Producing 110kW (147hp) via its 2.0 litre four-cylinder VALVETRONIC engine, the 120i was soon followed by the 118i and 116i.

Drivers demanded more though, and in 2005 BMW gave them the 195kW (261hp) 130i with a 0-100km/h time of 6.1 seconds.

In May 2006, a 2.0 litre turbo-diesel was added to the lineup in the form of the 120d.

With changes across the 1 Series range in 2007, the 120d diesel was upgraded to an aluminium block, and power jumped to 125kW (167hp).

January 2008 saw the arrival of the BMW 1 Series Coupé, at the Brisbane Motor Show.  The range-topper was the 135i Sport, offering a belting Twin Turbo 225kW (301hp) straight six – declared the 2007 International Engine of the Year.

The 135i was joined by the 160kW 125i in May, which TMR reviewed recently, along with the 1 Series Convertible, which stood out as the first premium compact drop-top from BMW in three decades.

Since hitting showrooms last year, the 1 Series coupé and Convertible have dominated the sub-$80k sports car segment, and have this year grabbed a 22 percent share of the segment.

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