Steane Klose | Sep 12, 2008

In news that will surprise almost nobody, Toyota has come out on top in a recent survey conducted by independent global research company Synovate, as the company doing the most to bring new technologies to market.

After surveying a (ahem) "staggering" 500 people, Synovate revealed that Toyota ranks highest among all automotive brands for reliability, environmental friendliness and fuel efficiency. According to Toyota's press release, two leading German luxury car brands were pipped on the way to the top, and while no names were given, we can certainly hazard a guess as to who they might be.

Perhaps the most interesting (and difficult to believe) finding, is that 24 percent of the respondents (120 individuals), claimed they intended to opt for a petrol-electric hybrid vehicle as their next purchase.

Toyota Australia's senior executive director sales and marketing David Buttner was understandably pleased with the results.

"The survey results confirm that Toyota is a leader in delivering the technology to market, and the majority of buyers have trust in the brand's capacity to produce reliable products. As the world's most trusted vehicle brand, Toyota provides the most trusted hybrid technology, which is at our core in terms of planning for all of our models in to the future," he said.

While the Prius does manage an impressive 4.4L/100Kms, and we expect the coming 2010 hybrid Camry to be a mid-sized fuel sipper, Toyota will need to do more in coming years as a greater number of manufacturers prepare to wade into the hybrid pool, looking to cash in on the public's increasing desire for more efficient and environmentally friendly transport.

For now at least, Toyota can bask in the glory of being 'numero uno', and contemplate a way to track down those 120 'potential' hybrid owners before someone else does.

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