Mike Stevens | Oct 15, 2008

It's an urban myth that men can pick up women with a hot exotic car. Or is it? The more cynical among us would have said that only 'gold diggers' would fall for a set of expensive wheels (with some dude at the wheel with serious insecurities in the pants region). But recent research has shown that women actually do appreciate the sound of expensive horsepower - Italian horsepower in fact - just as much as men do.

Wired Magazine's web-site details a study by British insurance company Hiscox (no, seriously) to see how people respond to high performance cars. The results show that there is in fact a definite attraction to the free-flowing wail of an expensive Italian engine.

"To test the theory that high-performance cars get people hot, David Moxon had 40 men and women listen to recordings of the three Italian exotics and a Volkswagen Polo. Everyone had significantly more testosterone after hearing the exotics, and all of the women were turned on by the Maserati. The guys, on the other hand, were drawn to the Lamborghini.

"Testosterone is indicative of positive arousal in the human body so we can confidently conclude from the results out today that the roar of a luxury car engine actually does cause a primeval physiological response."

"As for the Polo? Everyone had less testosterone after listening to it."

Having personally heard both a Lamborghini Gallardo and a Ferrari F430 having their engines revved out (like, right out), I can report that it's the Lambo that stirs my blood far more. (Seems I can't help showing my masculinity.)

So it's proven: if you want to pick up a member of the opposite sex, your first trip after you win the lottery should be to showrooms bearing a Prancing Horse or a Raging Bull. Join the queue.

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