Steane Klose | Sep 2, 2008

Buy a new Holden and GM Holden will guarantee that you pay no more for your fuel than 99 cents per litre, for the first two years, or 20,000 kilometres. Thats the latest campaign from the General's marketing boffins, designed to get your bum in the seat of a new Holden.

Holden refers to the offer as "tackling rising fuel prices head on". We'll leave that for you to decide.

The offer is open to private customers who buy and take delivery of any new Holden before 31 October and covers 91 RON petrol or diesel for up to 20,000 kilometres or two years, whichever comes first, with Holden covering the difference. There is no mention in the press release of 95 and 98 RON petrol, the only fuel types recommended for the Commodore V8 range.

Alan Batey, Executive Director of Sales, Marketing and Aftersales, said the Holden 99c Fuel Cap would ease the pain of petrol and diesel prices for Holden customers.

“We will provide this cap across all segments to ensure the benefits are as widely available as possible, given that fuel prices impact all drivers regardless of the size of their car. GM Holden is committed to providing affordable and economical cars to our customers, and this campaign is another way that can be achieved,” Batey said.

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So, how does it work? Well, it's actually quite clever: new customers will be issued with a Holden 99c Fuel Cap debit card that will enable them to purchase fuel for up to 20,000 kilometres, based on the vehicles ADR081/01 combined fuel consumption figure.

According to Holden, most customers will, within 48 hours, have their nominated bank account debited for the fuel purchase, to the value of 99 cents per litre.

Accounts can be monitored by a monthly email statement or checked any time online or by phone. Consumers can track how many litres of fuel they have purchased during the month and the savings they have made.

At the end of the day, the savings over a 20,000km period under this offer are likely to be in the range of $900 - $1000, depending on a number of factors. Fuel is an emotive topic in Australia at the moment, and Holden is being rather clever in taking advantage of this fact. They could just offer a similar up-front discount on the purchase of a new car, which would arguably be a better scenario for the buyer, but hey, $900 is $900.

Try taking the fuel card and doing a good deal on the purchase price as well.

Holden has established a website - http://www.holdencampaign.com.au/99centpromotion - for consumers interested in the Holden 99c Fuel Cap.

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