TMR Team | Jun 6, 2017

The Renault-Nissan Alliance's global CEO, Carlos Ghosn, has used a recent visit to Australia to encourage the company's Nissan and Mitsubishi brands to better live up to their sales potential.

Ghosn, who heads up the Renault Nissan Alliance, functions as CEO of Renault and until recently Nissan, and is Chairman of both Nissan and Mitsubishi suggested that the two Japanese brands had the potential to "do much better" in Australia.

"If you take the alliance market share in Australia, which is 13 per cent, we have much higher potential," Ghosn told Australian media. "Both Japanese brands can do much better, in my opinion. In one of the most competitive markets in the world, which is North America, Nissan is making more than 10 per cent market share. I have a hard time understanding why Nissan can't make more than six per cent [in Australia]."

Ghosn describes his local visit as an opportunity to "refresh my knowledge of the Australian market", touch base with Australian representatives, and oversee emerging links between Renault, Nissan and the alliance's newly acquired Mitsubishi assets.

For Australia the first significant step towards integrating operations came with the announcement that Mitsubishi will now be able to tap into Nissan's customer financing arm and spare parts distribution, with the behind-the-scenes co-operation set to reduce costs and drive sales for both brands.

Rather than looking to blame the local divisions for their lukewarm sales success Ghosn took a more philosophical approach to the issue "How can we better perform? That's the way I would put it," he said.

"I would see it more as an opportunity than to blame, more as a kind of encouragement to be much more on the offensive in Australia for all three brands."

Currently Mitsubishi and Nissan are the sixth and seventh best-selling brands in Australia according to the latest VFACTS figures to the end of May with Mitsubishi selling 30,407 vehicles so far this year and Nissan tallying 23,490 sales. Renault’s smaller Australian presence resulted in 4387 sales.

MORE: NIssan | Mitsubishi | Renault

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