Kez Casey | Mar 9, 2017

Kia’s European chief designer, Gregory Guillaume, believes the Stinger - Kia’s first rear wheel drive passenger car - has the power to lift perceptions of the rest of the Kia range.

Speaking at the Geneva motor show for the public debut of the Kia Picanto, another of his designs, Mr Guillaume told Australian media that he believes the strong design of the Stinger will have a positive effect on the rest of Kia’s range.

“You know our motto is 'the power to surprise' and we try to live up to that slogan and deliver it. I mean today we have another big surprise the Stinger for average people on the street, that’s going to be a proper head-turner,” Mr Guillaume explained.

“When they find out it comes from Kia, probably, they’ll be like ‘wait a minute, how did that happen?’”

Mr Guillaume also described Kia’s future product outline, which unlike sister-brand Hyundai will stick with one core brand rather than expanding to accomodate a luxury or performance sub-brand in the vein of Hyundai’s respective Genesis and N divisions.

Optima GT
Optima GT

Instead Kia will expand its range of sporty GT and sport-styled GT-Line products, beyond the current Optima GT and Sorento GT, and GT-Line Sportage Platinum.

“We’ve been trying to bring sportiness to our cars for quite a while now, and it was working, and it was through our cars being very dynamic that we don’t feel the need to do that. Our plan is to deliver GT-Line versions for all cars of the lineup, in some cases GT versions, but that’s strong enough for us."

Guillaume’s next design project will take shape in the third generation Cee’d small hatch, the design of which he describes as “very sporty, but in a more self-confident, mature way,” however Australian customers are unlikely to see that car locally, with Kia Australia again likely to turn to the American-designed Cerato as its small car player.

MORE: Kia News and Reviews

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