Steane Klose | Aug 6, 2008

This news is surprising to say the least. I've just received a press release confirming that Ferrari outsold the Porsche 911 (according to official VFACTS figures) for the month of July.

To put this feat in perspective, Red Book list a new (entry level) Ferrari F430 manual at $434,150, while entry to the Porsche 911 club begins at $209,510, for the Porsche Carrera 3.6-litre manual. The Porsche 911 has long been the aspired-to-darling for those wanting an exceptionally capable and 'reasonably' priced sportscar.

Ferrari has achieved this feat in Australia during a month when the market sector in which it competes has dropped a huge 39 percent. Despite the sector decline, Ferrari bucked the trend and managed to grow sales by 37 percent.

“The Porsche 911 is the traditional sales benchmark in this category, something it achieves with a wide range of models and versions covering a broad spectrum of the market,” says Kevin Wall, General Manager of the Australian Ferrari importer, European Automotive Imports.

The July VFACTS figures reveal that between them, Ferrari and Maserati captured 35 percent of the top market sector. Australian Ferrari importer, European Automotive Imports, partly attributes the exceptional July results to buyers becoming "increasingly enamoured with the style, exclusivity and performance of the leading Italian car marques".

I suspect its equally the case that times are good at the 'top-end' of town while the traditional Porsche buyer is tightening their belt as economic conditions worsen.

“For Ferrari, with its narrower range of models and versions, positioned at the top end of price spectrum, to overhaul the 911 is a significant achievement and to do this in a market sector that has seen a sharp down turn in sales further highlights the strength of Ferrari sales in Australia. It also explains why Australian demand continues to run ahead of Ferrari’s ability to supply.”

With a softening of new car sales in general the coming months will prove very interesting for the avid 'industry watchers' amongst us.

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