Brad Leach | Jan 17, 2017

Volvo revealed its Concept 26 autonomous vehicle at the Detroit Auto Show and in an unusual twist at this year’s show introduced a family of four who will test the Swedish manufacturer’s autonomous products in everyday real-world driving.

The Hain family from Gothenburg, Sweden will be the faces of Volvo’s Drive Me research project.

Volvo says the rapid development of fully autonomous vehicles has been too hardware/software/engineering focused and somewhere along the way automakers forgot the people who will actually use self-driven vehicles.

“Our main focus has always been on people and making their lives easier,” explained Volvo President Hakan Samuelsson.

“Technology should improve the consumer experience making mobility safer, sustainable and more convenient,” he said.

The Drive Me project will see the Hain family and others (up to 100 autonomous cars are involved) in real traffic around Gothenburg during this year. Volvo has penciled-in 2021 to launch its first fully autonomous car.

MORE: Volvo News and Reviews

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