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Brad Leach | Dec 20, 2016

The Who’s Roger Daltrey is the first of nine British music legends creating a bespoke Rolls-Royce Wraith which will be raising funds for charities.

The idea came from portrait photographer Alistair Morrison who is collaborating with Daltrey on a work called ‘Rock Stars Legacy’.

“On seeing Wraith ‘Inspired by British Music’ and in learning about the way Rolls-Royce patrons collaborate with the marque’s Bespoke Designers, I saw an opportunity to express the spirit of the project, in revealing the personalities and musical legacies of these music icons through the medium of these extraordinary motor cars,” Mr Morrison explained.

Daltrey commissioned two vehicles to add to the Wraith ‘Inspired by British Music’ collection which was started in 2015.

The first features some elegantly crafted reminders of Daltrey’s own musical legacy - including The Who’s iconic ‘bullseye’ logo and his personal microphone swing.

Daltrey (right) and McInnery (left) with the Rolls-Royce executive team
Daltrey (right) and McInnery (left) with the Rolls-Royce executive team

Daltrey’s second car saw him collaborate with artist Mike McInnerney (the man who did the record cover for The Who’s iconic Tommy album). McInnerney is currently working with Rolls-Royce stylists on this car which will be auctioned next April with proceeds going to Britain’s Teenage Cancer Trust.

“The themes, so perfectly expressed by the Rolls-Royce designers in both cars, are as relevant today as they were when we first performed them,” Daltrey said. “I’m certain both cars will serve as the ultimate collectors’ pieces for any Who afficianado.”

Details on the other seven cars will be announced over time.

MORE: Rolls-Royce News and Reviews

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