Kez Casey | Dec 2, 2016

A new electric vehicle startup, called WM Motor, is set to introduce affordable EV motoring to Chinese buyers aiming to deliver mass-market appeal, in contrast to the premium approach behind companies like Fisker Inc and Tesla.

The entrepreneur behind the new company, Freeman Shen, is a former Geely executive and was instrumental in the Chinese company’s purchase of Volvo. Now, his new operation has raised over US$1 billion with a targeted production start date set for 2018.

As part of the WM Motor preview the brand showed four vehicles that it plans to launch with including a people mover, SUV (top of page), high-riding wagon, and a traditional four-door sedan.

WM in the company name is reported to represent the German word Weltmeister (or World Champion), as well as referencing the Chinese Weima or powerful horse (not to be confused with the power equipment manufacturer of the same name.

WM Motor MPV
WM Motor MPV

All four planned vehicles will share the same ‘PL2’ platform, but at this stage WM Motor has yet to announce details of its electric powertrain including charge times and potential range.

Styling for all four vehicles is by WM Motor's in-house designer, Sam Sun, and follows a modern, European influenced look, with masked A-pillars giving a floating-roof look, and orange details used to highlight key styling features.

WM Motor wagon
WM Motor wagon

Production capacity from WM Motor’s yet-to-be-built factory in Eastern China will initially be capable of handling 50,000 vehicles per year, with room to expand if the brand grows.

No announcement has been made regarding export potential, but with the Chinese government offering huge financial incentives to producers of electric and hybrid vehicles for domestic consumption WM Motor is likely to keep its focus local for the near future at least.

Images courtes of CarNewsChina.com

MORE: China | EV | Green

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