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Trevor Collett | Oct 28, 2016

Holden has announced that its midsized Malibu sedan will not be replaced once current stocks are exhausted.

And with production of the current-spec Malibu having ended, the model is effectively in run-out.

In a market segment that hasn’t seen much action for several years - the medium passenger car class - the Malibu has chalked up 680 sales so far in 2016.

Sales are down nine percent compared to the same time last year, and numbers for the Malibu are a fair way behind much of the competition.

Ignoring the market-leading Toyota Camry, which dominates with 47 percent of the market, the Malibu is behind Ford’s Mondeo (2232 sales YTD), Skoda’s Octavia (1317), Subaru’s Liberty (2635), the Mazda6 (3392) and several others.

The Malibu has managed to outsell the Nissan Altima (670), the Honda Accord (616) and Suzuki’s Kizashi (32).

But sales have not ultimately determined the fate of the Malibu, with Holden confirming the next-generation will not be built in right-hand-drive.

“The next generation Malibu is not available in right-hand-drive, therefore Holden can confirm that it will not be bringing this vehicle to Australia,” Holden’s Mark Flintoft said.

“Current generation Malibu production has ceased, however Holden is committed to supporting Malibu customers and will ensure Holden Service Centre representatives will continue to be comprehensively trained to complete the highest quality servicing.”

Even without RHD production, the Malibu may suddenly become less-relevant when Holden’s fully-imported Commodore arrives in 2018.

The next Commodore will be smaller than the current VF model, and like the Malibu, it will be available with four-cylinder engines.

With Holden also about to embark on a two-pronged attack for the small car market (Cruze and the all-new Astra, set to arrive in December) the Malibu was arguably in danger of slipping off the radar completely.

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Holden | Malibu | Medium

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