The waiting list for Ford’s Mustang pony car in Australia has been well documented; its entire first year allocation was sold out well before the car officially launched locally.
Ford Australia sent an SOS to head office, and decision makers there responded by adding 2000 Mustangs to the original allocation. But waiting lists remain long.
We're not alone there. Customers in the UK, who also waited more than five decades for Ford to build the ‘Stang in right-hand-drive straight out of the factory, face similar delays to those in Australia.
Long waiting lists in RHD countries are understandable, and Ford will have no doubt factored in a ‘slow-down’ once the backlog of orders is eventually cleared and the hype has died down.
But it’s Germany that is now raising eyebrows. This left-hand-drive country has also decided that the Mustang is just the right sports car for it as well.
Industry paper Automotive News reports that the Mustang is now the best-selling sports car in Germany for 2016, overtaking anything from the German carmakers such as Porsche, Audi or BMW.
The Mustang was Germany’s best-selling car, period, in February and March of this year, with the V8 engine proving most popular and the convertible accounting for one third of Mustang sales.
Ford’s decision to make the current generation Mustang into a global car has clearly been justified, and the carmaker may be asking itself ‘why didn’t we do this sooner…’. That said, forcing customers to wait 50 years for a factory-backed Mustang with full warranty, parts and service support may have helped with its current popularity.
China, the United Arab Emirates, South Africa and Saudi Arabia are also Mustang success stories for Ford.
And it’s not just new markets adding to the Mustang’s sales tally, as customers in the US - who have always had the chance to buy a new Mustang - are also lapping it up. The Mustang currently owns a whopping 46 percent of the midsized sports car market in the US, despite overall sales dropping from 2015 to 2016 for both the Mustang and US market as a whole.
The decision to go RHD meant 25 new RHD markets were introduced to the Mustang from 2014 as part of a wide-reaching program that saw 81 new countries added to the sales list. Ford says around 27,000 current-generation RHD Mustangs have been sold to date.
The 'under $80,000' sports car segment in Australia has been the playground of the Toyota 86 and Hyundai’s Veloster for several years, with Mazda’s fourth-generation MX-5 becoming another strong-selling player since its local release.
But the Mustang’s arrival has turned the segment on its head, with a guaranteed sales quota every month (thanks to the waiting list) seeing the pony car outselling all others and commanding 32 percent of the market to date in 2016.
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