Brad Leach | Sep 6, 2016

Surging demand for SUVs and light commercial vehicles continues to write new headlines for Australian new vehicle sales which grew by 4.6 per-cent last month, according to VFACTS.

With total sales last month of 94,909 vehicles, in Olympic Games terminology we’re on ‘new record pace’ with a cumulative total of 784,380 representing year-on-year growth of 3.0 per-cent and causing most industry observers to predict a new all-time yearly record to beat the current mark set in 2013.

There seems no quenching our thirst for SUVs and light commercial vehicles (up by 10 percent compared to August 2015). Year-to date, SUVs and light commercial vehicles combined account for 56 percent of the total new vehicle market.

Pleasingly for observers of economic confidence, corporate vehicle sales grew in August (up by 21.5 percent over August last year).

Toyota continues to enjoy remarkable success – its August tally of 18,650 sales representing a gain of more than 28 per-cent over the same month last year and in fact is Toyota’s best August result since 2007. August was also the second consecutive month in which Toyota more than doubled the sales of its nearest rival (Mazda with 9,258).

Leading the way was the Corolla (3,554 sales) which was Australia’s best-selling nameplate in August while Toyota HiLux was number two overall with sales for the month of 3,311. Year-to-date, the Toyota duo are also number one and number two but it’s actually the HiLux which is narrowly in-front with 27,618 sales to 27,525 for Corolla.

Toyota Camry continued to dominate the mid-size passenger car segment and its performance last month of 2458 sales represents the best August showing for a decade.

Toyota sales this year (138,459) are up by 4.1 per-cent over 2015 – ahead of the overall market.

Number two-ranked Mazda sales (78,691) are up by 4.8 per-cent in the same period – also ahead of the market - and last month was in fact the company’s best-ever August with sales of 9,258 vehicles.

It was the SUV range which gave Mazda a boost last month – the all-new Mazda CX-9 posted its best monthly sales on-record (738), CX-5 was the nation’s most popular SUV (1,902) and the CX-3 delivered 1,323 sales. And Mazda’s BT-50 ute is enjoying its best sales year ever – 1,063 sales in August and on-track to smash last year’s full-year record of 13,500 sales.

Holden bounced-back to third on the sales ladder in August with 7,667 sales ahead of Ford with 6,849.

And while Hyundai slowed with sales in the month of 6,536 vehicles (31.2 percent down on August 2015), year-to-date the Korean giant maintains third place with a tally of 68,489 providing a margin over fourth-placed Holden of 5,741 vehicles.

Of the top ten brands, only Holden and Volkswagen have 2016 totals which are down on 2015 (Holden by 4,754 and Volkswagen by 3,827).

Amongst the prestige brands, Mercedes-Benz again recorded the best monthly figure with 3,295 sales, but it was tight for second with Audi (2,006) just 315 units behind BMW (2,321). Year-to-date Mercedes-Benz has sales of 27,156, ahead of BMW (20,124) and Audi (16,101).

MORE News & Reviews: Toyota | Mazda | Corolla | VFACTS

Top 10 Selling Brands - August 2016

  1. Toyota - 18,650 sales (up 28.6 percent YTD)
  2. Mazda - 9,258 (up 1.0 percent)
  3. Holden - 7,667 (down 2.6 percent)
  4. Ford - 6,849 (up 27.9 percent)
  5. Hyundai - 6536 (down 31.2 percent)
  6. Mitsubishi - 6136 (up 10.1 percent)
  7. Nissan - 5616 (up 18.7 percent)
  8. Volkswagen - 3893 (down 18.8 percent)
  9. Kia - 3710 (up 26.2 percent)
  10. Subaru - 3362 (steady)

Top 10 Selling Models - August 2016

  1. Toyota Corolla - 3554 (27,525 sales YTD)
  2. Toyota HiLux - 3311 (27,618)
  3. Ford Ranger - 2964 (24,037)
  4. Mazda3 - 2818 (24,407)
  5. Toyota Camry - 2458 (14,535)
  6. Toyota LandCruiser (including pickup) - 2045 (12,640)
  7. Holden Commodore - 1952 (17,175)
  8. Mazda CX-5 - 1902 (16,428)
  9. Hyundai i30 - 1864 (26,937)
  10. Mitsubishi ASX - 1781 (11,686)
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