Tony O'Kane | Jul 18, 2016

BMW has officially revealed its smallest four-door today, with the 1 Series Sedan making an online debut ahead of its market introduction later this year.

But as yet there’s just one market that will get to enjoy it: China.

While BMW has long suffered without a compact entry-level sedan in its lineup, the company will only sell the new 1 Series Sedan to its mainland Chinese customers. Meanwhile its main rivals Audi and Mercedes-Benz sell their small sedans (the A3 Sedan and CLA-Class respectively) globally.

Why? Besides Chinese preferences for sedans over hatches, BMW describes the 1 Series Sedan as being “tailored and aligned to the needs of Chinese customers”. Reading between the lines, its China-specific specification may not suit the tastes of a global audience.

The 1 Series Sedan will be built exclusively in China as a joint venture between BMW and Chinese automaker Brilliance Auto, and will be the fifth BMW model to be built in China after the X1, 2 Series Active Tourer, 3 Series and 5 Series.

Few other details have been revealed about the 1 Series Sedan range, though it’s believed it eschews the 1 Series hatch’s RWD platform and powertrains for the UKL platform that underpins the 2 Series Active Tourer (above), the X1 and the current generation of MINI products.

Will it come to Australia? BMW’s local operation lags behind Audi and Mercedes-Benz in the compact-sedan stakes, due in no small part to the absence of a BMW-badged sedan product in the small car category.

However despite the clear need for an entry-level BMW small sedan, all indications from the Bavarian automaker are that the 1 Series Sedan will, for now, be confined to the Chinese market.

MORE: BMW News and Reviews
MORE: BMW Showroom - Prices, Features and Specifications.

Get the best deal on this car!
Get a great deal from our national accredited supply network. Fill in the form or call 1300 438 639
Name required
Last Name should be a hidden field. Please delete if you are a real person.
Valid Phone required
Valid Postcode required
Valid Email required
Thank you for your enquiry.
One of our accredited supply network will be in touch in the next 24 hours.
Follow Tony O'Kane on Google+