Chinese brand Great Wall has announced it will return to the Australian and New Zealand markets from July 1, this time as a fully factory-run entity.
Previously brought in under the umbrella of auto importer Ateco Automotive, Great Wall will now share its headquarters with corporate cousin Haval in Melbourne’s East.
The company has also pledged to give its full support to dealers and existing customers, the former having been hurt by evaporating supply over the past 12 months.
“As demand for utilities continues to grow, Great Wall Motors decided now was the time to take the brand to the next level by establishing a direct OE presence here,” said Great Wall Motors Australia Managing Director Parker Shi.
“Our emphasis will be customer service. We have a car park of more than 45,000 vehicles in Australia and New Zealand, and we would like all past and present owners to join the new organisation as we start down this exciting new road.
“We are having discussions with the entire Great Wall dealer network and we are confident the vast majority will become part of the new business.”
To help drive the reinvention of the brand, Great Wall will debut a new ute in October this year, with a high-spec 4x4 turbo diesel model with six-speed manual, Borg-Warner 4WD system and Eaton differential lock to be the headliner.
Stability control and six airbags will also be standard equipment.
However Great Wall’s X200 SUV will be dropped, with passenger cars to be the sole domain of partner brand Haval.