Get the best deal!
 

Brand New Hyundai Genesis

Name required
Last Name should be a hidden field. Please delete if you are a real person.
Valid Phone required
Valid Email required
Valid Postcode required
Thank you for your enquiry.
One of our accredited supply network will be in touch in the next 24 hours.
 
Or Call 1300 438 639
To get a great deal from our national accredited supply network.
 
Trevor Collett | May 18, 2016

Hyundai has announced that former Head Of Exterior And Advanced Design at Bentley, SangYup Lee, is joining the Korean carmaker’s team from next month.

Lee will become the new Vice President Of Styling at Hyundai’s Design Centre, primary involved with furthering Hyundai’s new stand-alone luxury Genesis brand.

Hyundai says Lee will play a “leading role in design, strategy, direction and innovation”, stretching as far as colour strategies and material selection, alongside Senior Vice President Luc Donckerwolke.

“The innovative design and surprising growth of Hyundai Motor has always made me proud as a Korean while I worked overseas,” Lee said.

“Now, I want to contribute in creating world-leading automobile designs for both Hyundai Motor and the Genesis brand.”

Donckerwolke said Lee’s previous experiences would be a good match for Hyundai and Genesis.

2016 Genesis New York concept
2016 Genesis New York concept

“[Lee] has proven himself as one of the world’s best automobile designers in the global platform. His design philosophy to pursue new challenges and innovations matches the DNA of Hyundai Motor,” Luc Donckerwolke said.

Lee has qualifications from both Hongik University’s Department of Sculpture in Korea and the Art Centre College of Design in California.

The designer has worked for the likes of Pininfarina, where he began his career, along with the Porsche Design Centre.

Lee also worked for General Motors and Volkswagen, before joining Bentley at the end of 2012.

MORE: 2017 Hyundai Elantra SR Previewed With Korean-Market Avante Sport
VISIT THE SHOWROOM:
Genesis models - pricing, features, specifications
MORE News & Reviews: Hyundai | Genesis | Design

Get the best deal on this car!
Get a great deal from our national accredited supply network. Fill in the form or call 1300 438 639
 
Name required
Last Name should be a hidden field. Please delete if you are a real person.
Valid Phone required
Valid Postcode required
Valid Email required
Thank you for your enquiry.
One of our accredited supply network will be in touch in the next 24 hours.