After seven years and two generations on sale, the Kia Cerato Koup has been cut from the Korean carmaker’s local range, due to lack of demand.
In the first quarter of 2016, the Cerato Koup managed just 28 sales, compared to 72 sales over the same period in 2015. The current generation Koup went on sale in October 2013.
The Cerato Koup now joins the Pro_Cee'd GT hatch, which was cut from the line-up late last year, on Kia's list of discontinued sporty offerings.
Kia Australia’s General Manager of Communications, Kevin Hepworth spoke with TMR today and describes the Koup’s low sales volumes as “economically unsustainable”.
“It’s gone the same way as the Pro_Cee’d,” Mr Hepworth said. “We’re clearing the deck for something better.”
While Mr Hepworth wouldn’t elaborate on what that ‘something better’ might be, earlier this year Kia Australia CEO Damien Meredith told TMR that a Cerato GT was on his wishlist.
Such a model already exists in the North American market, where the Kia Forte5 (which sells here as the Cerato hatch) offers a turbocharged SX variant.
That model is powered by the same 150kW 1.6 litre turbocharged four-cylinder engine as the discontinued Koup Turbo and Pro_Cee’d GT.
With a five-door body and a choice of manual or automatic transmission, a sporty turbocharged Cerato would perhaps be a much better fit with Aussie buyers who have a demonstrated taste for four-door small performance packages.
The updated Cerato range is expected to arrive in Australia in May, however the performance variant may follow slightly later.
And for those looking to get their hands on a Cerato Koup, you’d better get in quick, as there are just limited numbers of the small coupe remaining in dealer stock.
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